What do you get when you cross a journalist and a banker? Abrewery, of course. "e;A great city should have great beer. New York finally has,thanks to Brooklyn. Steve Hindy and Tom Potter provided it. BeerSchool explains how they did it: their mistakes as well as theirtriumphs. Steve writes with a journalist's skepticism-as though hehas forgotten that he is reporting on himself. Tom is even lessforgiving-he's a banker, after all. The inside story reads at timeslike a cautionary tale, but it is an account of a great and welcomeachievement."e;—Michael Jackson, The Beer Hunter(r)"e;An accessible and insightful case study with terrific insightfor aspiring entrepreneurs. And if that's not enough, it is allabout beer!"e;—Professor Murray Low, Executive Director, Lang Center forEntrepreneurship, Columbia Business School"e;Great lessons on what every first-time entrepreneur willexperience. Being down the block from the Brooklyn Brewery, I hadfirsthand witness to their positive impact on our community. I giveSteve and Tom's book an A++!"e;—Norm Brodsky, Senior Contributing Editor, Inc.magazine"e;Beer School is a useful and entertaining book. In essence, thisis the story of starting a beer business from scratch in New YorkCity. The product is one readers can relate to, and the market isas tough as they get. What a fun challenge! The book can help notonly those entrepreneurs who are starting a business but also thosetrying to grow one once it is established. Steve and Tom write withenthusiasm and insight about building their business. It is clearthat they learned a lot along the way. Readers can learn from theselessons too."e;—Michael Preston, Adjunct Professor, Lang Center forEntrepreneurship, Columbia Business School, and coauthor, TheRoad to Success: How to Manage Growth"e;Although we (thankfully!) never had to deal with the Mob, beingheld up at gunpoint, or having our beer and equipment ripped off,we definitely identified with the challenges faced in those earlydays of cobbling a brewery together. The revealing story Steve andTom tell about two partners entering a business out of passion, inan industry they knew little about, being seriouslyundercapitalized, with an overly naive business plan, and theirultimate success, is an inspiring tale."e;—Ken Grossman, founder, Sierra Nevada Brewing Co.
306 pagine (edizione cartacea)